01
Why Story Matters
Stories are the shortcut to trust. People don’t remember features; they remember the moment they felt understood.
Issue No. 01 - A Personal Brand Journal
Your story isn’t the problem.The chaos around it is.
Whether you’re building a business, navigating a pivot, or figuring out what’s next, I help women uncover the stories that make them memorable, trusted, and sought after, so they can communicate with clarity and move forward with confidence.
Founder
Katy Ursta - mentor, speaker, author, and creator of the Story To Sell™ methodology.
The Problem
Most people are sitting on their best marketing asset and they don’t even realize it.
It isn’t another funnel, a new platform, or one more content idea. It’s the lived story already inside you - the moments, decisions, and turning points that shape why anyone would trust you in the first place.
The work isn’t producing more. It’s uncovering what’s already true and learning how to tell it in a way that creates connection, momentum, and results that compound over time.
The Methodology
Story To Sell™
A framework for uncovering the stories that make you memorable, trusted, and sought after.
02
Why Content Feels Hard
Traditional content asks you to perform. Story asks you to be specific and specificity is what makes you sought after.
03
How Story To Sell™ Works
A clear, repeatable framework for uncovering, shaping, and sharing the stories that move your audience to action.
Story To Sell™ is more than a marketing approach, it’s a way of communicating that brings clarity to your message, intimacy to your audience, and momentum to your work. It’s what happens when the right story finds the right voice.
Meet Katy
Your guide behind the methodology.
Katy Ursta is a natural-born storyteller mentor, and author who has spent more than a decade helping women turn their lived experience into businesses that feel honest, durable, and entirely their own.
- 14+ years helping women build businesses
- Built a million-dollar sales team in under a year
- Top-ranked podcast host
- Amazon bestselling author
- Mentor & keynote speaker
- Her boys’ loudest cheerleader at every hockey game
7 Stories |self-paced |1 Workshop |Signature Workshop |Story To Sell™ |7 Stories |self-paced |1 Workshop |Signature Workshop |Story To Sell™ |7 Stories |self-paced |1 Workshop |Signature Workshop |Story To Sell™ |7 Stories |self-paced |1 Workshop |Signature Workshop |Story To Sell™ |
The Training
7 Stories That Sell
File Under: Signature
Katy’s Signature Workshop
The 7 StoriesThat Sell.
You don’t need more content. You need a better understanding of how to tell a story that leads to sales.
In this highly sought-after signature workshop, Katy teaches the seven signature stories that help people stop scrolling, start paying attention, build trust, and ultimately say yes.
If you’ve ever wondered why people connect with your story but still don’t take action, this is where to start.
Explore the Seven Stories Workshop
Signature WorkshopSelf-Paced
Ways To Work Together
Choose the chapter you’re ready to write.
Signature Program
Story To Sell™
The flagship experience for uncovering your story, sharpening your message, and building a brand voice that compounds.
Discover the Program1:1
Private Mentorship
Intimate, high-touch guidance for women navigating a pivot, a launch, or the next chapter of their work.
Apply for Mentorship
Stage & Team
Speaking & Workshops
Keynotes and intensives that bring the Story To Sell™ methodology to your audience, team, or community.
Inquire About SpeakingFrom The Archives
The podcast.The book.
Long before Story To Sell™ had a name, Katy was building authority assets that now travel ahead of her, the top-ranked Direct Sales Done Right podcast and the Amazon bestselling book of the same name.
Podcast
Direct Sales Done Right
Conversations on building a business with integrity, voice, and staying power.
Listen NowBook
Direct Sales Done Right
An Amazon bestseller and candid playbook on doing the work the right way.
Get The Book
Results & Impact
A decade of building, mentoring, and listening.
2M+
Podcast Downloads
#1
Amazon Bestselling Author
14+
Years In Marketing
$2M+
Sales Organization Built
1000+
Women Mentored
“I have loved working with Katy. Not only is she extremely knowledgeable when it comes to social media and running a direct sales business, but she truly cares and leads with her heart. It has been so helpful during a time in my business where I have been making changes and pivoting when it comes to my message and branding.”
- Michele H.“When I first started with Katy I was scared, I was broken. I had a traumatic past that broke me and felt like I could not be that strong passionate leader anymore. With her passionate heart I'm proud to say I've grown in my connections, and business building skills. I can now walk into any room (physical or virtual) with my head high!!”
- Samantha M.The Letter
Let’s stay connected.
You are signing up for Katy's weekly newsletter — a quiet, considered letter on story, business, and the moments in between. No noise. No funnels. Just the work, the thinking, and the next chapter.
Unsubscribe anytime. Your inbox stays yours.